Everything You
Need to Know

GEO (Generative Engine Optimisation) is the practice of optimising your brand’s content and authority so that AI systems — like ChatGPT, Claude, and Gemini — cite and reference your brand in their responses. AEO (Answer Engine Optimisation) focuses specifically on positioning your brand as the definitive answer to key questions across AI and voice search surfaces. Unlike SEO, which targets keyword rankings in traditional search results, GEO and AEO target citation frequency and authority across AI-generated answers.

The simplest test: ask ChatGPT or Claude who the leading brands are in your category. If you’re not mentioned — or if competitors are cited instead — you have a visibility gap. Our free audit quantifies exactly how large that gap is and shows you where the opportunities are.

Most clients see measurable citation improvements within 60–90 days of CiteForge OS™ implementation. The speed depends on your existing authority baseline and content volume. We provide monthly Index reports so you can track progress throughout.

We track citation frequency across ChatGPT, Claude, Google Gemini, Perplexity AI, Microsoft Copilot, DeepSeek, and AI-powered Google Search (SGE). We add new surfaces as they gain significant market share.

The AI Visibility Index is a proprietary 0–100 score that measures how frequently and favourably AI systems cite your brand across relevant query categories. It is broken into sub-scores for citation frequency, sentiment, authority signals, and competitive position.

CiteForge OS™ is a methodology implemented as a managed service. You work with a dedicated CiteForge strategist who deploys the OS across your content and digital presence. A self-serve software version is on our roadmap for 2027.

The AI Visibility Audit is a one-time purchase with no ongoing commitment. Growth and Enterprise plans have a 3-month minimum to allow enough time for implementation and to deliver measurable results. After those 3 months, plans roll monthly with no long-term obligation — you stay because it works, not because you are tied in.

We offer a free AI Visibility snapshot — a one-page summary of your current citation standing across 3 AI platforms. This gives you a clear picture of where you stand before committing to anything. Request yours via the Get Started button.

In most cases, no. We work with your website exactly as it is. Where changes are needed — such as adding certain content or making small behind-the-scenes adjustments — we handle all of that for you. You do not need to be technical or involve a developer.

No — and in most cases it improves it. Everything we do builds on top of your existing SEO rather than replacing it. Many clients see improvements in both AI citation rates and traditional search rankings at the same time.